It is hard to believe that I created WisTex almost 28 years ago, established in the summer of 1986, the year I turned 13 years old. Back then it was a mail order company, where I published a small mail order newsletter and sold advertising in my newsletter and other mail order publications.
The name WisTex was actually a suggestion by my grandfather, who also introduced me to the world of mail order. The Wis part of the name stood for Wisconsin, which is where I was from, and the Tex stood for Texas, which is where I was living at the time. We decided on WisTex because, well, TexWis just sounded silly.
A lot has changed since then, and it is fitting that I am thinking about what WisTex was, because it is about to go through another transformation.
So many mixed emotions surrounding the anniversary. On one hand I am proud that I started a business at the young age of 13, and inspired at all I learned along the way. I look back at all the twists and turns; the good times and the bad times; the highlights and the mistakes. And then I look at the future, of what I am creating.
The legacy lives on.
Helping people embrace life's opportunities.™
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