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More Possibilities Rss

Meetup’s Ambitions and Its New Design

Posted on : 21-02-2010 | By : Scott | In : If I Were CEO

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Meetup has announced some major changes to their site, that make it more of a social networking site, while trying to retain the core of their mission, which is to promote meetups (people meeting face to face).  This change has generated hundreds of comments on their blog, most of which are negative.

Their move appears to be an attempt to get really big, YouTube or Facebook big, as hinted by some posts by their founder Scott Heiferman, who hopes the changes will dramatically increase the number of groups on the site, as well as the success of the existing groups.  Why not a million Meetup groups, he says.

I’ve been doing a lot of comparing between the old and new views. I agree that the old view is not optimal in encouraging activity, but the new view is a poor implementation of a fix.

I will go through some of the major items and why they will work or not work as intended.