The new Jollibee in Houston is true to its Filipino roots, with an authentic taste, but can it adapt to the Texas market and attract non-Filipinos? During the first month and a half after opening, local Filipinos packed the place, but how will it fair with the rest of the Houston market? I saw very few non-Filipinos dining in during my three visits there.
I was driving down Main Street today near the Texas Medical Center, and to my surprise, I saw a brand new Jollibee’s. It is located at 8001 Main Street. For those of you who don’t know, Jollibee’s is the Philippines’ answer to McDonald’s and Kentucky Fried Chicken (KFC), all rolled into one. In the Philippines,… Read More »